Sharkninjaoperatingllc
Consumer Insights Manager
Needham, MA, United States. Posted 18 days ago
The role
The Consumer Insights Manager ensures the voice of the consumer is heard in all business decisions. This person will manage multiple categories within the Ninja portfolio and work cross-functionally with R&D, Engineering, Brand, and Product Development.
What you will do
- Present insights to SharkNinja executives to drive product development and marketing strategy.
- Identify unmet consumer needs to form the basis for new product or feature offerings.
- Translate feedback and latent needs into innovation recommendations.
- Synthesize insights to communicate the bigger picture for strategic influence.
- Operate autonomously as a Subject Matter Expert within the consumer insights team.
- Own the development, management, and execution of research plans within budget guidelines.
Required qualifications
- Minimum of a Bachelor’s degree with a focus on Marketing, Psychology, or applicable quantitative discipline.
- Expertise in Concept Testing, TURF, Pricing Sensitivity Studies, Packaging Test, Online Shelf Assessments, In-Store Shelf Assessments.
- 5-10 years of consumer research experience in both qualitative and quantitative research methodologies.
- Expert in moderating focus groups and one-on-one interviewing.
Nice to have
- Exposure to In Home Usability Testing (IHUTs).
- Exposure to and understanding of the CPG industry.
- Expert in consumer insight methodologies across Qualitative and Quantitative fields.
- Exposure to early-stage product development.
Benefits
- medical insurance
- dental insurance
- vision insurance
- flexible spending accounts
- health savings accounts (HSA) with company contribution
- 401(k) retirement plan with matching
- employee stock purchase program
- life insurance
- AD&D
- short-term disability insurance
- long-term disability insurance
- generous paid time off
About the company
SharkNinja is a global product design and technology company with a portfolio of lifestyle solutions. The company is headquartered in Needham, Massachusetts and has more than 4,100 associates.