VP Marketing - Shark Beauty

The role

Lead the brand vision, story and marketing engine for Shark Beauty and wellness. Build the category, drive demand through full-funnel campaigns, and take the brand into new channels, categories and global markets.

What you will do

• Define and own the brand and architecture for Shark Beauty and wellness, aligned to corporate objectives and business goals.
• Lead the vision for what Shark Beauty and each wellness category stands for, and use it to fuel the product and innovation roadmap.
• Develop a distinctive, ownable brand platform and narrative across product, packaging, retail and digital.
• Translate brand strategy into integrated, full-funnel campaigns across paid, owned, earned, social, influencer and retail media.
• Own marketing strategy and operations, including annual planning, budget allocation and ROI measurement.
• Connect Product Development, Creative, Social, E-commerce, Sales and Finance around one story.
• Build consumer insight into beauty and wellness behaviors, needs and cultural trends.
• Define channel strategy by channel (DTC, Amazon and marketplaces, specialty beauty, mass and professional).
• Lead the global expansion playbook, prioritizing markets and adapting the brand story for local relevance.
• Represent the brand with executive leadership and external partners, and report on brand health, market share and growth.

Required qualifications

• 12+ years of progressive brand marketing experience, with 5+ years in senior leadership.
• A proven record of building or scaling brands, with measurable growth in revenue, share or consumer engagement.
• Experience launching products, entering new categories and expanding brands into international markets.
• Experience building channel-specific strategies across DTC, e-commerce and omnichannel retail.
• Strong command of full-funnel and performance marketing, retail marketing, and digital and social ecosystems.
• Executive presence, with the ability to influence senior stakeholders and align cross-functional teams.
• Strong analytical skills and comfort with data, consumer research and marketing measurement.
• Bachelor's degree required.

Nice to have

• Beauty, personal care, wellness or premium consumer products experience.
• MBA.

Benefits

• Competitive health insurance.
• Retirement plans.
• Paid time off.
• Employee stock purchase options.
• Wellness programs.
• SharkNinja product discounts.
• High impact Learning Programs.

Before you apply

• Candidates based in China or Vietnam are referred to separate candidate privacy notices.

About the company

SharkNinja is a global product design and technology company with two brands, Shark and Ninja. It is headquartered in Needham, Massachusetts, with more than 4,100 associates.