Marketing Operations Manager

The role

The Marketing Operations Manager will drive the execution of marketing strategy through automation and demand generation platforms. You will build campaigns, manage audience segmentation, and maintain scalable processes for campaign and lead management.

What you will do

• Build and manage campaigns across email, WordPress, chatbots, webinars, and calendar automation
• Take end-to-end ownership of campaigns from planning through launch, QA, and post-campaign review
• Own the campaign calendar to enable smooth planning and execution
• Build, refine, and oversee audience segmentation strategies using CRM and marketing automation data
• Own advanced data flows including lead uploads, segmentation accuracy and data quality
• Provide regular and ad-hoc reporting and actionable insights to management and stakeholders
• Use AI and vibe coding to improve segmentation, content personalization, and workflow automation

Required qualifications

• 2+ years of experience as a Marketing Operations Manager, Marketing Automation Manager, Email Marketing Manager or similar role
• Hands-on experience with a CRM (e.g., Salesforce) and a marketing automation platform (e.g., Marketing Cloud, HubSpot)
• Experience managing leads and building segmentation logic on large datasets
• Comfortable working with multiple stakeholders, managing priorities, and delivering independently in a fast-paced environment
• Strong attention to detail
• Quick learner
• Fluent English
• An AI-first mindset

Nice to have

• SQL knowledge (or willingness to learn)
• Experience in B2B tech or software companies

Benefits

• Hybrid work model: 3 days in our office and 2 days working from home
• Office stocked with snacks, drinks, and space to unwind
• 5 weeks of vacation
• An extra day off during your birthday month
• 3 sick days
• Multisport card
• MacBook Pro M5, dual monitors, and electric standing desk
• Team-building events, parties, weekly lunches, and happy hours
• Access to equity programs
• Coaching, Career Week, and learning programs

About the company

Similarweb provides data and solutions that empower over 4,300 customers globally to make decisions that drive digital strategies. The company went public on the New York Stock Exchange in 2021.