Director Performance Media, Digital Customer Acquisition

The role

You will own the full performance digital portfolio across paid search, paid social, display, video, affiliate, and emerging channels. You will manage a significant media budget to cost effectively grow the customer base. You will lead an in-house team and manage agency partnerships to drive scalable growth.

What you will do

• Own growth strategy and channel execution across the digital performance marketing mix
• Optimize and run the portfolio including Spend, Systems, CPA, and cost-per-subscriber
• Drive a rigorous testing and learning roadmap for creative, copy, audience targeting, and page performance
• Lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts
• Manage embedded agency partnerships to drive efficient growth
• Maintain visibility into channel performance, attribution modeling, and data pipelines
• Deliver actionable performance readouts to executive leadership
• Partner with Offline, SEO, Analytics, Brand, Creative, Content, Ecom, PR and Product teams

Required qualifications

• At least eight years of hands on multi-channel digital performance marketing experience
• Five or more years leading performance channel specialists
• Hands-on fluency in Search, Social, Affiliate, Video, Display, ROF
• Background in D2C subscription, e-commerce, or a similarly considered-purchase environment
• Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc)
• Strong media channel KPI knowledge (CPC, CTR, cATC, CVR, Engagement, etc)
• Highly analytical with experience in attribution modeling and web analytics platforms
• Proficient with MS Office/Google Workplace, slack, Tableau, Hex, Invoca, Innovid, and Media Platforms (Google, Meta, iSpot, Impact, etc)

Nice to have

• Knowledge of Offline channels
• Knowledge of SEO

Benefits

• Comprehensive total rewards package
• Annual bonus program
• Equity
• Medical benefits
• Retirement benefits
• Lifestyle benefits
• Free SimpliSafe system and professional monitoring for your home
• Employee Resource Groups (ERGs)

About the company

SimpliSafe is a high-tech home security company with a mission of keeping Every Home Secure. It has a no ego culture of collaboration and innovation.