Director Performance Media, Offline Customer Acquisition

The role

You will own the full performance offline portfolio across TV, Audio, Influencer, Direct Mail, and emerging channels. You will manage a significant media budget to cost effectively grow the customer base. You will lead an in-house team and manage agency partnerships to drive scalable growth.

What you will do

• Own growth strategy and channel execution for the offline performance marketing mix.
• Optimize and run the portfolio across Spend, Systems, CPA, and cost-per-subscriber.
• Drive a rigorous testing and learning roadmap.
• Lead, mentor, and grow an in-house team of channel managers, growth marketers, and analysts.
• Manage embedded agency partnerships to drive efficient growth.
• Partner with Brand, Creative, Ecom, and Product teams for creative and conversion optimization.
• Maintain visibility into channel performance, attribution modeling, and data pipelines.
• Deliver actionable performance readouts to executive leadership.

Required qualifications

• At least eight years of hands on multi-channel digital performance marketing experience.
• Five or more years leading performance channel specialists.
• Hands-on fluency in TV (linear, streaming, sf/drtv, etc.), Audio (Terrestrial, Streaming, Podcast, produced, etc.), Influencers, Direct/Shared Mail, and ROF.
• Background in D2C subscription, e-commerce, or a similarly considered-purchase environment.
• Strong business KPI acumen (CPA, CAC, LTV:CAC, Payback, Churn, etc.) and media channel KPI's.
• Highly analytical with experience in attribution modeling and web analytics platforms.
• Proficient with MS Office/Google Workplace, slack, Tableau, Hex, Invoca, Innovid, and Media Platforms (iSpot, Claritas, etc.).

Nice to have

• Knowledge/Experience with Digital channels
• Experience managing or structuring agency relationships

Benefits

• Comprehensive total rewards package
• Annual bonus program
• Equity
• Medical, retirement, and lifestyle benefits
• Free SimpliSafe system and professional monitoring for your home
• Employee Resource Groups (ERGs)

About the company

SimpliSafe is a high-tech home security company with a mission of keeping Every Home Secure. It features a no ego culture of collaboration and innovation.