Manager - Digital Marketing Analytics

Boston, MA. Posted 3 months ago

The role

This Manager will serve as an analytics partner to the digital acquisition team. You will own the KPI lifecycle, build forecasts, and drive experimentation for paid Social, Display, SEM/VBB, and agency partnerships.

What you will do

Own the KPI lifecycle for supported digital channels
Build and maintain forecasts for channel KPIs
Serve as an analytics partner to Marketing digital acquisition stakeholders
Originate and drive experimentation to beat forecasts
Identify risks and opportunities within digital channels and agency relationships
Share accountability with Marketing for business results
Steward underlying datasets and use AI tools to automate manual reporting

Required qualifications

BS in a quantitative field or equivalent experience
5+ years of equivalent experience
SQL and Excel
Experience with digital marketing analytics and paid media platforms
Experience working with agency partners
Experience designing and running experiments or pilots
Strong analytical and creative problem-solving skills
Excellent communication skills

Nice to have

Experience with Hex, Tableau or programming languages (Python, R, etc.)

Benefits

Comprehensive total rewards package
Annual bonus program
Equity
Medical benefits
Retirement benefits
Lifestyle benefits
Free SimpliSafe system and professional monitoring for your home
Employee Resource Groups (ERGs)

About the company

SimpliSafe is a high-tech home security company with a no ego culture of collaboration and innovation.