Sr. Director, Consumer Insights

The role

This leader will manage a best-in-class insights organization to understand customers, prospects, and the market. You will own the design and quality of all quantitative research across Marketing, Product, and Customer Experience.

What you will do

• Own a deep, holistic understanding of customers, prospects, and the market across the full customer journey
• Establish and maintain a clear source of customer truth to inform enterprise strategy and investment decisions
• Define research standards and best practices
• Own insights operations, including tools, vendor partnerships, and budget
• Lead customer and market research that informs new products, services, and go-to-market motions
• Deliver actionable marketing and brand insights to inform positioning, messaging, creative development, and media optimization
• Track customer satisfaction and identify opportunities to improve the end-to-end customer experience
• Translate insights into clear, compelling recommendations
• Lead and develop a high performing insights team
• Serve as a trusted thought partner to senior leaders

Required qualifications

• 12+ years of experience in market research
• Significant people leadership experience
• Deep expertise across qualitative and quantitative methods, including advanced analytics (e.g., clustering, driver analysis, MaxDiff)
• Proven experience partnering with Marketing, Product, Design, and Customer Experience teams
• Demonstrated ability to influence executive-level strategy and drive measurable business impact through insights
• Strong comfort operating in ambiguity, setting vision, and prioritizing work
• Exceptional storytelling and communication skills
• Track record of building and scaling high-performing teams

Benefits

• Comprehensive total rewards package
• Annual bonus program
• Equity
• Medical benefits
• Retirement benefits
• Lifestyle benefits
• Free SimpliSafe system and professional monitoring for your home
• Employee Resource Groups (ERGs)

About the company

SimpliSafe is a high-tech home security company with a mission of keeping Every Home Secure. The company has a no ego culture of collaboration and innovation.