Social Media Manager

The role

The Social Media Manager will lead and elevate the combined social presence for Sightline Media Group and Sunset Publishing. This role involves executing a multi-platform content strategy to drive brand awareness, audience growth, and engagement.

What you will do

• Develop, implement, and maintain a cohesive social media strategy.
• Manage and grow official social media accounts across major platforms.
• Develop and maintain a robust content calendar.
• Manage paid social media campaigns including targeting, execution, and budget stewardship.
• Source, produce, edit, and distribute platform-specific content.
• Collaborate with editorial, video, marketing, and product teams.
• Partner with sister media brands to co-create and cross-distribute content.
• Track and analyze social media performance metrics.
• Monitor social channels for breaking news, trends, and audience feedback.
• Identify and engage with key opinion leaders and influencers.

Required qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 3–5 years of professional social media management experience.
• Demonstrated success in implementing strategies resulting in measurable growth and high engagement.
• Exceptional writing, editing, and communication skills.
• Proficiency with social media management and analytics tools.
• Strong understanding of the business, technology, and/or defense sectors.
• Ability to thrive in a fast-paced, deadline-driven newsroom environment.

Nice to have

• Experience within a news organization or complex business/tech-focused media environment.
• Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro).
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop).

About the company

Sightline Media Group is a leading publisher in defense, government, and technology news. Sunset Publishing is a preeminent voice in Western lifestyle.