Director of Product Marketing, AI

The role

You will own the positioning and go-to-market strategy for Sigma's AI narrative and capabilities. You will translate the AI roadmap into messaging for data teams, business leaders, and enterprise IT buyers.

What you will do

• Define and own Sigma's AI product positioning and messaging
• Partner with Product and Engineering to influence AI capabilities and roadmap
• Lead product launches for AI features and capabilities
• Partner with sales leadership to understand AI deal dynamics and messaging gaps
• Build and maintain sales enablement materials like pitch decks and battlecards
• Develop thought leadership content and market education programs
• Conduct ongoing competitive intelligence and market analysis
• Serve as a Sigma expert and external spokesperson for AI strategy and vision

Required qualifications

• 8+ years of product marketing experience
• Fluency in the enterprise AI landscape including large language models, agentic AI, and AI infrastructure
• Proven track record of developing product positioning and messaging for technical audiences
• Experience partnering with product management and engineering
• Strong written and verbal communication skills
• Data-driven mindset with ability to measure PMM program impact

Nice to have

• Experience in AI products, cloud data platforms, business intelligence, or analytics software space

Benefits

• Equity
• Generous health benefits
• Flexible time off policy
• Paid bonding time for all new parents
• Traditional and Roth 401k
• Commuter and FSA benefits
• Lunch Program
• Dog friendly office

About the company

Sigma is the AI Apps and agentic analytics platform built on the cloud data warehouse. The company has reached $200M in annual recurring revenue and is trusted by more than 2,000 customers.