Senior Brand Strategist

The role

You will drive brand strategies and lead research initiatives to create brand positioning. You will work with agency teams to develop creative briefs, messaging matrices, and go-to-market strategies.

What you will do

• Develop creative briefs with a human-centric perspective
• Craft and refresh brand strategies and positioning
• Lead research initiatives including plans, guides, and interviews
• Create messaging matrices, feature and benefit frameworks, and product positioning
• Collaborate with the Connection Strategy team on consumer decision journeys and go-to-market strategies
• Leverage data analytics to distill complex datasets into actionable insights
• Deliver presentations to internal stakeholders and clients
• Provide strategic guidance to Creative, Connection, and Experiential Content teams
• Contribute to the development of SixSpeed's marketing and content initiatives
• Provide support to the leadership team in new business endeavors

Required qualifications

• Extensive expertise in brand strategy, brand positioning, audience segmentation, and creative strategy in an agency setting
• Mastery of brand principles, consumer behavior dynamics, culture, and emerging market trends
• Proficiency in market research methodologies and analytical tools
• Outstanding written and verbal communication abilities
• Exceptional strategic thinking and problem-solving skills
• Ability to guide and nurture high-performing teams

About the company

SixSpeed is an employee-owned, audience-first, full-service advertising agency. They aim to make adventurous brands impossible to imitate.