Social Intelligence & Communications Insight Analyst

The role

The Communications Insight Analyst will help shape how PlayStation understands social performance, audience trends, sentiment, and media impact. This role involves deep hands-on analysis and strategic partnership to translate complex data into actionable insights for the communications organization.

What you will do

• Lead owned social performance reporting for SIE business priority content.
• Conduct social listening and sentiment analysis across different audiences.
• Define and refine key business metrics and reporting frameworks.
• Analyze large, complex datasets to uncover patterns, themes, risks, and opportunities.
• Collaborate with stakeholders to deliver data-driven recommendations.
• Support recurring and ad hoc reporting for communications metrics.
• Translate quantitative and qualitative data into clear narratives and dashboards.
• Help identify and refine AI-assisted workflows for reporting efficiency.
• Partner with PR, PlayStation Studios, and Global Communications for planning and measurement.
• Stay attuned to the gaming landscape, audience behavior, and platform trends.

Required qualifications

• 5–7 years of experience in data analytics, audience insights, communications measurement, social intelligence, or a related field.
• Proven ability to analyze large, nuanced datasets and synthesize data for business decision-making.
• Proficiency in analytics and data visualization/storytelling (including tools like SQL, Python, R, Tableau, Power BI).
• Strong written and verbal communication skills.
• Advanced expertise in social media analytics platforms (e.g. Emplifi, Sprinklr, Sprout, etc.) and social listening tools (e.g. NetBase, Meltwater, Brandwatch, etc.).
• Experience working with unstructured social conversation data.
• Advanced problem-solving, statistical, and creative thinking capabilities.
• Strong Excel skills.
• Experience using AI tools to improve analysis and reporting workflows.
• Familiarity with ethical data handling, privacy policies, and compliance in social listening and conversational analytics.
• Experience measuring communications impact across social and earned channels.
• Strong familiarity with console and/or PC gaming, gaming culture, and the broader interactive entertainment landscape.

Nice to have

• Bachelor’s degree in statistics, mathematics, economics, or a related field preferred
• advanced degree is a plus
• Prior experience in gaming or entertainment analytics is strongly preferred
• Experience in entertainment, media, technology, or communications-focused analysis is an integral plus

Benefits

• medical
• dental
• vision
• matching 401(k)
• paid time off
• wellness program
• employee discounts for Sony products
• may be eligible for a bonus package

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage (which may include criminal background checks for some roles)

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, it is a dynamic technology company and an entertainment leader.