Director, Product Innovation

The role

The Marketing Director, Product Innovation owns the vision, strategy, and roadmap for PlayStation's global marketing technology products. This leader builds platforms and AI-powered marketing capabilities to empower marketers and reach players worldwide.

What you will do

• Partner with Engineering leaders to define platform architecture and prioritize investments.
• Define Marketing Technology product vision using customer research and market trends.
• Conduct product discovery with global Marketing teams.
• Develop a prioritized roadmap based on customer value and technical feasibility.
• Launch new platform capabilities and measure adoption and business outcomes.
• Drive continuous experimentation using AI-enabled workflows.
• Assess opportunities for assistive AI and agentic marketing use cases.
• Bridge business requirements from Marketing to Engineering.
• Lead high-priority initiatives and manage execution.
• Partner with marketing leaders to redesign workflows, processes, and operating models.

Required qualifications

• Bachelor’s degree or equivalent in software engineering, computer science, engineering management or a related field.
• 12+ years of product management experience, within marketing solutions or a high-growth technology environment.
• Built and launched enterprise SaaS products or internal platforms.
• Owned multi-year product roadmaps.
• Led cross-functional product teams across Engineering, Design, Data Science, and Business.
• Experience with AI-powered products, ML platforms, or automation.
• Strong understanding of experimentation, analytics, APIs, and platform thinking.
• Experience scaling products used globally.
• Experience in navigating change and driving global teams through transformation.
• Experience influencing senior leadership and leading cross-functional teams across multiple regions.

Nice to have

• Master’s degree or equivalent in business, marketing, or related field

Benefits

• medical
• dental
• vision
• matching 401(k)
• paid time off
• wellness program
• employee discounts for Sony products
• may be eligible for a bonus package

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage for all new employees

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand and a subsidiary of Sony Group Corporation. It is a dynamic technology company and entertainment leader.