Senior Event Planner, Global Events & Activations

The role

The Senior Event Planner will support the Global Events & Activations team by translating marketing objectives into live experiences. This role owns end-to-end development of events and activations for assigned campaigns, from briefing through agency management and global rollout.

What you will do

• Lead assigned activation initiatives for global marketing campaigns from briefing through delivery and evaluation.
• Partner with various marketing, studio, and partnership teams to define the role of events within go-to-market plans.
• Develop events briefs and guide agencies from concept through programming, production and live delivery.
• Manage agencies, suppliers, budgets, statements of work, schedules and technical or onsite operations.
• Present activation frameworks to territory teams and review local proposals.
• Ensure programs meet Creative, Legal, Corporate Security and Health & Safety requirements.
• Define KPIs, lead post-event reporting and share insights and recommendations.

Required qualifications

• Approximately 8+ years of relevant experience in experiential marketing, events or production within gaming, entertainment, media or technology.
• Proven experience leading global experiential campaigns from strategy and creative development through production, rollout and evaluation.
• Strong integrated marketing, stakeholder and agency management skills.
• Ability to influence senior partners and build trusted relationships.
• Commercial awareness and production expertise, including budgets, suppliers, governance, risk assessments and Health & Safety requirements.
• Ability to balance strategic thinking and creative ambition with operational feasibility, timelines and business priorities.
• Clear, confident communicator comfortable presenting to senior leadership and supporting onsite delivery.

Benefits

• Medical
• Dental
• Vision
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products
• Possible bonus package

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage for all new employees.

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand and a subsidiary of Sony Group Corporation. It is a dynamic technology company and entertainment leader.