Media Manager – LATAM

The role

The Media Manager – LATAM acts as a bridge between Global Media and local marketing teams. You will translate global media strategies into locally relevant campaigns across Latin America and lead agency performance and campaign delivery for the PlayStation portfolio.

What you will do

• Translate global media strategies into locally relevant plans and activations
• Lead end-to-end campaign planning and execution across LATAM markets
• Ensure campaigns are data-informed, on time, on budget, and aligned to KPIs
• Maintain a comprehensive view of the campaign portfolio
• Feed local insights into global planning
• Lead local media agency relationships
• Improve briefing, reporting, and optimization processes
• Manage agency performance, resourcing, and financial management
• Build partnerships with local media owners and vendors
• Oversee post-campaign analysis and partner with Analytics teams

Required qualifications

• 8+ years’ experience in media, marketing, or advertising
• Fluent in English and Brazilian Portuguese (spoken and written)
• Based in Brazil, able to regularly attend the São Paulo office
• Strong understanding of the media and retail landscape across LATAM markets – Brazil and CASSA (Central America & Spanish Speaking South America), primarily Mexico
• Experience working within global or regional marketing environments
• Proven ability to lead media agencies and cross-functional teams
• Experience delivering integrated, multi-channel campaigns
• Expertise in digital media (programmatic, paid social, search)
• Experience with campaign measurement, analytics, and optimization
• Strong communication and partner management skills
• Highly organized, with the ability to manage multiple priorities in a fast-paced environment
• Demonstrated AI proficiency

Nice to have

• experience in entertainment, gaming, or tech
• Spanish a bonus
• Strong market advocate mindset
• Analytical problem solver
• Collaborative and adaptable
• Experience in entertainment, gaming, or culturally-led marketing
• Passion for gaming, entertainment, and media

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. It is a subsidiary of Sony Group Corporation and a dynamic technology company and entertainment leader.