Brand Manager Mobile Marketing (Contract)

The role

This person will support the marketing, launch, growth, and live-service operations of MLB The Show Mobile. They will execute integrated marketing campaigns, player engagement initiatives, and cross-functional projects.

What you will do

• Drive the planning and execution of integrated marketing campaigns for MLB The Show Mobile.
• Coordinate timelines, assets, approvals, and deliverables across internal and external teams.
• Assist with launch campaigns, content updates, seasonal programs, and promotional initiatives.
• Coordinate assets, copy, and featuring nominations for App Store and Google Play.
• Partner with external vendor on App Store Optimization (ASO) and Conversion Rate Optimization (CRO).
• Assist with the execution of live-content marketing campaigns and player engagement initiatives.
• Support CRM, lifecycle marketing, retention, and reengagement programs.
• Assist in the development and trafficking of creative assets across marketing channels.
• Partner with cross-functional teams including paid media, product, analytics, creative, community, CRM, and store publishing.
• Monitor holistic marketing performance and deliver ongoing reporting.

Required qualifications

• 2–4 years of experience in mobile app/game marketing
• Strong organizational and project management skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong attention to detail.
• Passion for gaming, sports, and mobile experiences.

Nice to have

• Experience supporting mobile marketing campaigns.
• Familiarity with App Store and Google Play ecosystems.
• Experience with ASO/CRO, CRM, lifecycle marketing, or live-service products.
• Experience with programmatic media, analytics and campaign reporting.
• Knowledge of baseball and MLB The Show.
• Experience coordinating creative production workflows.

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage for all new employees.

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. It is a subsidiary of Sony Group Corporation and a dynamic technology company and entertainment leader.