Organic Growth Specialist (Games / Hardware / Services)

The role

The Organic Growth Specialist will improve the discoverability of PlayStation's game catalogue across search engines and AI-powered answer engines. You will optimize content throughout the game lifecycle by working with Editorial, Product Marketing, and Analytics teams.

What you will do

• Own SEO and GEO optimisation across a portfolio of PlayStation game franchises.
• Identify opportunities through keyword, intent and entity research.
• Partner with Editorial teams to optimise game pages, franchise hubs, buying guides and evergreen content.
• Optimise page structure, metadata, headings, FAQs, internal linking and structured data.
• Support major first-party and third-party game launches through search planning and optimisation.
• Monitor search performance and identify opportunities for continuous improvement.
• Work closely with Analytics teams to evaluate performance and prioritise opportunities.
• Contribute to GEO initiatives that improve content retrieval and citation within AI-powered experiences.
• Collaborate with Product teams to improve page templates, components and customer journeys.
• Stay current with developments across Search, AI and the gaming industry.

Required qualifications

• Experience delivering SEO programmes for large websites or digital brands.
• Strong understanding of keyword research, search intent and on-page optimisation.
• Experience using enterprise SEO platforms and analytics tools.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication.
• Ability to work collaboratively across multiple teams.
• Passion for gaming with strong knowledge of PlayStation products and franchises.

Nice to have

• Experience with GEO or AI Search.
• Experience using Adobe Experience Manager.
• Experience working across multilingual or international websites

Before you apply

• Role has been assessed as Inside IR35.
• Sony Interactive Entertainment conducts background checks at the offer stage for all new employees.

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. It is a dynamic technology company and an entertainment leader.