Senior Influencer Planning Manager

The role

The Senior Influencer Planning Manager translates PlayStation's global influencer approach into actionable plans for games, hardware, services, and brand campaigns. This role supports portfolio prioritisation, audience and creator plans, and investment recommendations through cross-functional coordination.

What you will do

• Develop planning documents, campaign frameworks, and recommendations for priority initiatives.
• Maintain planning calendars, portfolio roadmaps, intake inputs, and decision materials.
• Partner with internal insights teams, agency partners, local teams, and activation leads.
• Support assessment of influencer support models by initiative.
• Build planning inputs for investment and resource recommendations.
• Coordinate early local market inputs, creator recommendations, and feedback loops.
• Maintain shared ways of working, planning templates, and governance.
• Maintain KPI, reporting, and learning frameworks.
• Build and maintain planning tools, playbooks, and knowledge resources.
• Create concise stakeholder updates and leadership readouts.

Required qualifications

• 7+ years of experience in influencer marketing, creator strategy, brand planning, social strategy, entertainment marketing, digital marketing, or integrated campaign planning.
• Bachelor's degree in marketing, communications, advertising, business, or a related field; equivalent experience considered.
• Strong understanding of the creator landscape, social platforms, gaming communities, entertainment culture, youth audiences, and emerging platform behaviours.
• Experience translating audience insights, cultural signals, creator trends, and business priorities into clear campaign strategies and planning recommendations.
• Experience supporting portfolio prioritisation, investment planning, measurement, and global/local ways of working in a complex or matrixed organisation.
• Strong project management and communication skills.
• Comfort working with KPIs and campaign performance data.
• Collaborative working style.
• AI fluency or willingness to rapidly adopt AI-enabled tools.
• Highly organised, proactive, and comfortable operating in a fast-paced environment.
• Genuine passion for PlayStation, gaming, creators, entertainment, sports, youth culture, and the broader cultural landscape.

Nice to have

• AI fluency or willingness to rapidly adopt AI-enabled tools for research, trend scanning, reporting, knowledge management, and planning efficiency.

Benefits

• Discretionary bonus opportunity
• Hybrid working model (FlexModes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles).

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. It is a dynamic technology company and an entertainment leader.