Lead Franchise Strategist

The role

The Lead Franchise Strategist will lead franchise strategy work for priority PlayStation IP. This involves developing strategies for audience opportunity, positioning, and expansion across various formats and products.

What you will do

• Lead franchise strategy work for assigned priority PlayStation IP
• Develop franchise strategies defining audience opportunity and growth priorities
• Identify new ways priority IP could grow outside existing playbooks
• Identify franchise potential across film, television, animation, publishing, and other formats
• Define what each franchise should become and where it should not go
• Make recommendations to leadership using audience research and commercial data
• Translate franchise ambition into practical roadmaps and decision frameworks
• Support the development of franchise bibles, IP briefs, and creative guardrails
• Partner with finance and business teams to articulate franchise value
• Champion the fan perspective to ensure authentic expansion

Required qualifications

• Strong experience in franchise strategy, IP development, entertainment strategy, brand expansion, audience growth, or a related field
• Track record of independently leading complex strategic work
• Track record of helping build, shape, expand, or revitalize entertainment IP
• Strong understanding of fandom
• Experience working across creative and commercial disciplines
• Ability to synthesize complex information into clear recommendations and influence senior stakeholders
• Strong creative taste and commercial judgment
• Experience with franchise architecture, audience segmentation, IP positioning, content roadmaps, or long-range portfolio strategy
• Comfort operating in ambiguity

Nice to have

• Experience with global entertainment brands or IP with multi-market potential

Benefits

• Medical
• Dental
• Vision
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products
• Possible bonus package

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage
• Background checks may include criminal background checks

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. It is a subsidiary of Sony Group Corporation and a dynamic technology and entertainment leader.