Lifecycle Marketing Specialist

The role

The Lifecycle Marketing Specialist delivers lifecycle campaigns for Live Service and franchise titles. This includes planning, testing, executing, and measuring multi-channel digital programs across email, mobile, and on-console.

What you will do

• Build, configure, test, QA and launch multi-channel campaigns and automated journeys.
• Partner with senior lifecycle marketing leads to translate strategies into campaigns.
• Plan campaigns based on existing blueprints and collaborate to improve structures.
• Adapt campaign plans and priorities in response to game updates and player behavior.
• Lean into automation and trigger-based messaging to scale programs.
• Collaborate to achieve 1:1 personalization at scale across the channel mix.
• Analyze campaigns and journeys to understand performance and share insights.
• Collaborate on test and learn strategy to optimize campaigns.
• Monitor the lifecycle marketing landscape for emerging trends and technologies.

Required qualifications

• Educated to degree level in a related field such as Business or Marketing.
• 3+ years of proven experience in B2C marketing, customer lifecycle management, or engagement marketing.
• Highly organized and able to handle multiple ambitious projects simultaneously.
• Passionate about the customer using quantitative and qualitative consumer insights.
• Strong communicator comfortable briefing Creatives, Analysts, Engineers, Legal and management.
• Strong analytical and quantitative skills with a track record in data-based decision making.
• Innovative and constantly exploring new ways of doing things.
• Sophisticated communicator with excellent influencing skills.
• Experience in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio or equivalent ESP.
• Excellent interpersonal skills.
• Experienced in establishing relationships and operating compassionately across cultures.

Nice to have

• Experience building Lifecycle Marketing program support for Live Service games is desirable.

Benefits

• Medical
• Dental
• Vision
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products
• Possible bonus package

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage, which may include criminal background checks.

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand and a subsidiary of Sony Group Corporation. It is a technology company and entertainment leader delivering hardware and network services to more than 100 million people.