Senior Partnerships Brand Manager

The role

The Senior Partnerships Brand Manager develops strategic collaborations to strengthen the PlayStation brand and drive engagement for first-party titles. This role leads programs from opportunity identification and partner outreach through negotiation, creative execution, and measurement.

What you will do

• Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories.
• Build and maintain a proactive pipeline of prospective brand partners and agency relationships.
• Develop strategic recommendations, business cases and pitches.
• Lead assigned partnerships from concept and partner outreach through negotiation, contracting, creative development, launch and post-program evaluation.
• Manage partner and agency relationships, budgets, timelines, approvals, deliverables and contractual commitments.
• Collaborate across Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media and local markets.
• Define success measures and track partner commitments and program value.
• Translate results into clear recaps and recommendations to inform future partnership strategy.

Required qualifications

• Bachelor’s degree in marketing, business, communications or a related field, or equivalent experience.
• 8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing or a related discipline.
• Proven experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
• Strong relationship-management, collaboration and influencing skills across senior stakeholders, agencies and external partners.
• Commercial acumen, including experience with budgets, contracts, partner valuation, KPIs and return on investment.
• Clear, persuasive communicator and storyteller with strong presentation skills.
• Highly organized, proactive and comfortable managing multiple workstreams in a fast-paced, evolving environment.
• Cultural curiosity and a genuine interest in gaming, entertainment, creators, sports, fashion, brands and emerging trends.
• Familiarity with AI-enabled tools for research, ideation, planning and reporting, or willingness to learn.
• Ability to travel domestically and internationally and collaborate across global time zones as needed.

Nice to have

• Gaming industry experience and a genuine passion for games

Benefits

• medical
• dental
• vision
• matching 401(k)
• paid time off
• wellness program
• employee discounts for Sony products
• may be eligible for a bonus package

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage for all new employees

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. It is a subsidiary of Sony Group Corporation and a dynamic technology company and entertainment leader.