Audience Business Analyst

The role

You will be an analyst on the Audience, Infrastructure, and Measurement team specializing in audience strategy, operations, and activation for the Live Service business. You will use first party data to support marketing communications and player acquisition.

What you will do

• Collaborate with marketing and agency partners to create custom segments and support campaign executions
• Advise partners on campaigns using data-based insights
• Work as part of an AIM SCRUM team to deliver value to audience activation
• Analyze and employ operational optimizations for owned and paid marketing channels
• Manage ad-hoc and automated customer lists to power digital marketing channels globally
• Ensure efficient delivery of customer segments to global marketing platforms
• Partner with Martech product teams to translate business needs into requirements and feature enhancements

Required qualifications

• Ability to collaborate and communicate effectively with diverse partners
• Experience working with a variety of marketing platforms and channels including email, paid media, and custom tools
• Experience working with martech/adtech platforms such as Salesforce Marketing Cloud, DMPs, Publisher and Social Partners
• Executed analysis projects related to lifecycle marketing, targeting segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate tests, and reporting dashboard design
• SQL programming experience
• 3 years’ experience working with relational databases
• 5 years' marketing operations experience
• Bachelor’s degree or equivalent
• Strong presentation-making skills to present data verbally and in writing
• Understanding of analytical approaches to set up testing frameworks
• Passionate about gaming and video game culture
• Experienced with BI visualization tools such as Domo and Tableau

Benefits

• Medical
• Dental
• Vision
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. It is a dynamic technology company and an entertainment leader.