Influencer and Comms Strategist (contract)

The role

The Influencer and Content Creator Strategist will lead influencer initiatives in Canada by owning paid creator partnerships and the PlayStation creator/talent partnership program. This role develops and executes influencer strategies to create cultural impact around game and product launches across various social platforms.

What you will do

• Own the Canada creator/influencer strategy across the launch calendar
• Lead paid influencer partnerships end-to-end with agency support
• Develop creator campaign briefs for creator-native storytelling
• Partner with Social, PR/Comms, and Global PlayStation teams
• Coordinate creator capture plans and provide on-site/on-set support
• Identify and maintain relationships with key influencers and content creators
• Run and grow the PlayStation creator and talent partnership program in Canada
• Define and report performance measurement for creator work
• Manage budgets for creator partnership fees, in-kinds, and productions
• Monitor social sentiment and consumer reactions to announcements

Required qualifications

• Bachelor’s degree or equivalent
• 5+ years of experience in influencer marketing, partnerships, or creator programs
• Proven creator/influencer experience with end-to-end ownership of paid partnerships
• Ability to lead agency partners and talent-driven content productions
• Deep fluency in gaming culture and creator ecosystems
• Strong communication skills, including written, verbal, and interpersonal
• Deep understanding of the digital, social, and media landscape
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with YouTube, Facebook, TikTok, Instagram, and Twitch
• Experience developing creator-led initiatives like giveaways and contests
• Data-literate
• English required

Nice to have

• Understanding of mobile gaming, free-to-play models, or live-service operations
• French Canadian language proficiency

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage
• Recruitment process may use artificial intelligence to support application review

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand and a subsidiary of Sony Group Corporation. It is a technology company and entertainment leader delivering hardware and network services to more than 100 million people.