Lifecycle Marketing Manager

The role

The Lifecycle Marketing Manager will own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives. This role involves designing player-centric programs and leading technical and data conversations to scale automation and personalization across web, email, mobile and on-console channels.

What you will do

• Own the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives.
• Lead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams.
• Design player-centric programs for web, email, mobile and on-console direct messaging channels.
• Set priorities and evolve owned-channel plans in response to product launches and player behavior.
• Lead technical and data conversations with marketing and engineering teams to scale automation and personalization.
• Design Product, Hardware and Brand experimentation plans using data insights.
• Use data-driven storytelling to socialize program performance and influence stakeholders.
• Establish scalable Lifecycle Marketing best practices including evergreen and automated customer journeys.
• Explore emerging technologies and new approaches to lifecycle marketing.

Benefits

• Medical
• Dental
• Vision
• Matching 401(k)
• Paid time off
• Wellness program
• Employee discounts for Sony products
• Possible bonus package

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage.

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand and a subsidiary of Sony Group Corporation. It is a technology company and entertainment leader delivering hardware and network services to more than 100 million people.