Senior Product Insights Analyst

The role

The Senior Analyst drives and completes competitive analysis projects. They will develop actionable market insights and quantitative methodologies to inform the development and launch of SIE products.

What you will do

• Craft and deliver competitive market analyses and insights using qualitative and quantitative methods.
• Develop competitive analysis methodology with a focus on quantitative analysis.
• Assess market developments, competitor performance and platform strategies.
• Manage analysis projects end-to-end from briefing to impact assessment.
• Develop repeatable analytical workflows and models.
• Manage and develop intelligence assets including data sourcing and distribution.
• Serve as a team representative within the broader organisation.
• Improve research efficiency through adoption of AI tools.

Required qualifications

• Experience as a senior analyst in the games industry with a strong understanding of the gaming business and its main actors.
• Proven track record of success in delivering impactful competitive analyses & insight.
• Proficiency in primary and secondary source research, data management and manipulation using relevant tools.
• Excellent storytelling and presentation abilities.
• Strong project management skills.
• Strongly developed skills in competitive and market analysis.
• Knowledgeable about the PC and Mobile categories and gaming technology advancements.
• Ability to handle high-level project briefs with varying ambiguity.
• Ability to translate research into plausible scenarios and business implications.
• Practical SQL proficiency at extracting and combining data.
• Strong spreadsheet modelling skills.
• Ability to assess source and data quality and explain uncertainty clearly.

Nice to have

• Experience within a product-related function
• Experience engaging with Senior Executives and diverse stakeholder sets
• Experience working with market insight and consultancy firms and familiarity with gaming market datasets
• Experience developing scenario frameworks, competitor response assessments or indicators for ongoing monitoring
• Proficiency in written and spoken Japanese

About the company

Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. It is a dynamic technology company and an entertainment leader.