Associate Paid Media Planner

The role

You will support paid media campaigns across PlayStation's global games portfolio. You will work with experienced planners, agency partners and internal teams on media plans, campaign delivery and performance reporting.

What you will do

• Support planning and delivery of global paid media campaigns across PlayStation's games portfolio.
• Contribute to media plans: channels, audiences and investment recommendations.
• Evaluate media recommendations across markets, audiences and channels.
• Coordinate planning milestones, approvals and launch requirements.
• Maintain accurate campaign documentation, trackers and planning materials.
• Coordinate agency deliverables and follow up on outstanding actions.
• Support campaign updates, planning presentations and stakeholder communications.
• Support monitoring of paid media performance against objectives and KPIs.
• Consolidate campaign reporting and post-campaign analysis.
• Maintain planning templates, campaign trackers and reporting processes.

Required qualifications

• 2+ years of relevant experience in paid media, media planning, digital marketing or a related discipline.
• Foundational understanding of paid social, online video, programmatic display and paid search.
• Familiarity with campaign objectives, audience targeting, media planning principles and performance metrics.
• Experience supporting campaign planning, activation, reporting or optimisation.
• Strong organisation, attention to detail and ability to manage multiple deadlines.
• Good analytical skills and working knowledge of Microsoft Excel and PowerPoint.
• Clear written and verbal communication skills and a collaborative, proactive approach.
• Willingness to learn, ask questions and take on new responsibilities.

Nice to have

• Experience within a media agency, particularly digital or integrated media planning.
• Exposure to multi-market or international campaigns.
• Familiarity with media planning tools, reporting platforms or digital advertising platforms.
• Interest in gaming, entertainment, technology or consumer marketing.
• Experience using AI or automation tools to improve productivity or analysis.
• A degree or equivalent relevant professional experience.

Benefits

• Discretionary bonus opportunity
• Hybrid working model (FlexModes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Before you apply

• Background checks are conducted at the offer stage for all new employees, which may include criminal background checks for some roles.
• Sony Interactive Entertainment is a Fair Chance employer and considers qualified applicants with arrest and conviction records.

About the company

Sony Interactive Entertainment is the company behind the PlayStation brand and a subsidiary of Sony Group Corporation. It delivers hardware and network services to more than 100 million people and is home to well-known intellectual properties.