Digital Marketing Manager, Catalogue

The role

The Digital Marketing Catalogue Manager develops and executes digital marketing strategies to maximize visibility, engagement, and revenue of the company's catalogue repertoire. This role focuses on promoting existing content, driving audience growth, and optimizing digital campaigns through data-driven insights.

What you will do

• Develop and execute digital marketing strategies to promote catalogue releases across streaming platforms and social media.
• Manage and optimize catalogue campaigns to increase streams, engagement, and digital revenue.
• Work closely with artists, label teams, and external partners to identify opportunities for catalogue promotion.
• Plan and implement digital advertising campaigns including social media, display, and platform marketing.
• Collaborate with DSPs such as Spotify, Apple Music, and YouTube to enhance catalogue visibility.
• Analyze campaign performance using data and analytics tools to improve marketing effectiveness.
• Identify trends, anniversaries, viral moments, or cultural events to reactivate catalogue content.
• Coordinate with creative teams for the development of digital assets, content, and promotional materials.
• Manage digital marketing budgets and ensure effective allocation of resources.

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 4-6 years of experience in digital marketing.
• Strong understanding of digital platforms, streaming services, social media marketing, and audience engagement.
• Experience with data analytics and campaign performance tracking.
• Excellent project management and communication skills.

Nice to have

• Experience in music, media, entertainment, advertising agencies, radio, content, publishing, or other consumer-facing industries.

Benefits

• Vibrant global community
• Modern office environment
• Investment in professional growth and development
• Platform to champion positive change and contribute to social impact, diversity, equity and inclusion initiatives

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a workforce that is diverse and inclusive.