Manager, Frontline Business & Media PR

The role

You will lead the frontline repertoire business and serve as the primary media and PR lead for Frontline, J-Pop, and Catalog. You will work with global labels, artist management, and media partners to position and amplify international repertoire in Korea.

What you will do

• Lead Korea-market planning and execution for priority international frontline releases
• Serve as the primary media and PR lead for International Repertoire, supporting Frontline, J-Pop, and Catalog teams
• Build and maintain strong relationships with media, editors, producers, broadcasters, cultural partners, and industry stakeholders
• Develop and activate media opportunities, artist moments, collaborations, interviews, and market-facing initiatives across repertoire
• Align closely with global labels, artist management, and regional Sony Music teams to localize priorities and maximize market impact
• Manage and develop Frontline Associate Managers and contribute to the growth of future repertoire owners
• Partner with DSP, Business Development, agencies, and cross-functional teams to integrate earned media into broader commercial and marketing plans
• Monitor performance and identify new opportunities to strengthen visibility, awareness, and market engagement

Required qualifications

• 7+ years of experience in music marketing, artist marketing, media relations, PR, entertainment, label operations, or related fields
• Strong understanding of Korea’s music, media, entertainment, and digital culture landscape
• Proven ability to develop relationships across media outlets, broadcasters, publishers, labels, agencies, and industry stakeholders
• Experience managing large-scale artist campaigns and working with global and regional stakeholders
• Strong commercial awareness and understanding of how media influence translates into audience growth and business outcomes
• Experience balancing multiple stakeholders, priorities, and campaigns simultaneously
• Excellent written and spoken Korean and English

Benefits

• Inclusive, collaborative and global community
• Modern office environment
• Investment in professional growth & development

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a workforce that is diverse and inclusive.