Sr. Manager, Marketing - RCA China

Asia, China, Shanghai. Posted 5 months ago

The role

The Sr. Marketing Manager ideates and executes project marketing plans and manages social media marketing and promotion. This role drives music performance across streaming platforms and develops digital creative vision for label artists and branding.

What you will do

Work closely with internal stakeholders to complete the project
Account servicing, market planning and executions as well as campaign/event management
Create marketing strategies that align with business opportunities and artist development
Define partnership strategies and execute go-to-market plans independently
Work collaboratively with the Artist Management & Development + A&R team to drive growth
Track and benchmark deals performance
Coordinate internal communication, analysis and financial modelling
Make strategic recommendations regarding business opportunities
Work collaboratively with negotiators, business analysts and colleagues across functional areas
Monitor, track, and ensure company business and financial objectives are met

Required qualifications

Undergraduate degree required
5+ years of relevant work experience in music marketing, digital media, artist marketing, label/entertainment or technology companies
Very good negotiator with strong business acumen, strategic thinking, great attention to detail with a keen eye for data
Excellent problem-solving, combined with outstanding analytical skills, creativity and efficiency
Great verbal and written communications skills combined with interpersonal skills working across multiple cultures
Well versed of social media platform in both China and overseas landscape
Experience in understanding and interpreting industry situations and translating this into actionable marketing strategies
Strong understanding and ability to grow/learn
Confident public speaker with strong experience in pitching and presenting
Fluent in both English and Mandarin
Team player/cooperation is essential

Nice to have

international experience is a plus
Passion for music, digital media and innovation is a (big) plus

Benefits

Inclusive, collaborative and global community
Modern office environment
Investment in professional growth & development

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims to be a culturally and socially diverse society.