Director, Digital Media Planning - AWAL

United States, California, Los Angeles. Posted 5 months ago

The role

You will support paid media strategy and campaign execution across multiple markets. You will work with global artist marketing and audience development teams to plan, optimize, and analyze digital advertising campaigns.

What you will do

Develop paid media plans aligned with marketing priorities.
Identify optimal platform mix, audience segment, targeting strategies, and budget allocation.
Translate marketing objectives into performance-driven media strategies.
Design and analyze experiments using platform features.
Collaborate with internal and external teams to identify and create campaign assets.
Launch, manage, and optimize campaigns across Meta, TikTok, YouTube, Google, Snapchat, and programmatic platforms.
Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics.
Analyze the full-funnel fan experience and track conversion chains.
Track campaign performance and deliver actionable insights and reporting.
Build performance dashboards and post-campaign recaps for key stakeholders.

Required qualifications

5+ years experience in digital media planning or performance marketing
Experience working with global advertising agencies across multiple genres
Experience running direct campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube
Strong analytical and reporting skills
Ability to manage multiple campaigns across different markets simultaneously

Nice to have

Experience with music, entertainment, or creator-driven marketing campaigns

Benefits

Medical, dental, vision, life & disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets, mental health and meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption, surrogacy, tuition, and student loans
Investment in professional growth and development
Time off for a winter recess

About the company

Sony Music Entertainment works in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. It is a member of the Sony family of global companies.