Content Planning Assistant Manager

The role

This hybrid role combines content production and marketing promotion. You will design and execute song promotion strategies and manage end-to-end core music projects.

What you will do

• Conduct competitive research on trends in music genres, platforms, and consumption behaviour
• Propose and pitch new content projects based on data insights and market trends
• Scout songwriters, producers, and artists for projects
• Quality control of mixes, masters, and final deliverables
• Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
• Oversee timelines, deliverables, and budgets for content projects
• Ensure proper rights management and clearances for co-produced content
• Monitor KPIs (streams, revenue, ROI)
• Any other responsibilities or works to be assigned by the manager or the Company

Required qualifications

• Strong content planning ability, capable of keenly discovering valuable content in line with market trends
• Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills
• Bachelor’s degree or above
• 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms
• Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs
• Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou , Bilibili , etc.)

Nice to have

• Bachelor’s degree or above, preferably in music, communication, marketing, or related fields
• Possess resources in artists/producers, able to integrate industry resources to promote project realization
• Have a deep understanding of specific music styles (such as rap, folk, pop, etc.)
• Previously worked for record companies, hot song labels, or music platform content studios

Benefits

• Inclusive, collaborative and global community
• Modern office environment
• Investment in professional growth & development

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a workforce that is diverse and inclusive.