Senior Director, Creator Strategy & Viral Marketing - AWAL

The role

You will lead the US creator ecosystem and oversee the digital content team. You will turn internet trends, algorithmic patterns, and creator partnerships into viral moments to drive global streaming consumption.

What you will do

• Lead influencer and creator strategy across AWAL's roster
• Build a scalable network of relationships with influencers, creators, agencies and managers
• Act as internal creator marketing and niche community expert
• Track and analyze digital trends, internet culture, and algorithmic behaviors
• Drive creator campaigns from ideation through execution
• Handle outreach and budget negotiations
• Track and analyze campaign KPIs
• Deliver weekly trend analysis and content strategies
• Oversee the Viral Content team's daily operations and weekly priorities
• Collaborate with Audience Development and Viral Content teams

Required qualifications

• 6+ years of experience in influencer or creator marketing within the music or entertainment industry
• Expert understanding of pop culture, digital trends, and fan behavior
• Experience leading teams and managing junior team members
• Established network of influencers, creators, external agencies, and talent managers
• Experience executing end-to-end creator marketing campaigns
• Deep understanding of digital platform algorithms and niche online communities
• Ability to translate internet trends into short-form content strategies
• Excellent organizational skills to manage multiple complex campaigns

Benefits

• Medical, dental, vision, life & disability coverage
• 401K + employer matching
• Company-paid identity theft protection
• Resources for pets, mental health and meditation
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers
• Programs for loved ones with developmental disabilities and neurodiversity
• Subsidized back-up child and elder care
• Reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in professional growth and development
• Time off for a winter recess

About the company

Sony Music Entertainment supports a diverse roster of international superstars, developing and independent artists, and visionary creators. They work in more than 70 countries at the intersection of music, entertainment, and technology.