Digital Marketing Creative Manager – Domestic

The role

The Digital Marketing Creative Manager leads digital campaign strategy and execution for local frontline releases. This role drives audience growth, fan engagement, and streaming performance across key platforms.

What you will do

• Drive audience growth and fan engagement across Spotify, YouTube, TikTok, Instagram, and X.
• Identify platform-specific opportunities to increase visibility and conversion.
• Partner with internal and external teams to deliver digital content and channel activations.
• Manage campaign execution from pre-release through post-release.
• Ensure timelines, deliverables, and approvals are aligned for release rollouts.
• Support artist-facing communication and day-to-day coordination.
• Monitor campaign performance across streaming, social, and content metrics.
• Provide reporting and actionable insights to improve future releases.
• Monitor digital trends, audience behavior, and competitor activity.
• Use data and market insights to refine targeting and content strategy.

Required qualifications

• 4–6 years of experience in digital marketing, music, entertainment, or a related industry.
• Hands-on experience planning and executing digital campaigns across Spotify, YouTube, TikTok, Instagram, and X.
• Strong understanding of audience growth, content strategy, and digital performance metrics.
• Ability to manage multiple releases and campaign timelines.
• Clear communication skills.
• Strong attention to detail.
• Passion for music, artists, and local culture.
• Cross-functional collaboration and stakeholder management.
• Data-driven thinking and performance analysis.
• Strong organization and project management.
• Strong execution of digital campaigns across local frontline releases.

Benefits

• Inclusive, collaborative and global community.
• Modern office environment.
• Investment in professional growth and development.
• Private medical cover.
• Life insurance.

About the company

Sony Music Entertainment Indonesia is an equal opportunity employer that supports workforce diversity.