Social Content & D2C Growth Supervisor

Asia, China, Beijing. Posted 4 months ago

The role

You will create music content and build fan engagement strategies to drive direct-to-consumer growth. This involves managing social media account matrices and designing traffic funnels from public social media to private domains.

What you will do

Tailor overseas music content for Bilibili, Rednote, Douyin, and WeChat Channels
Conceptualize and produce engaging music content features
Participate in planning and executing original content projects like interviews
Lead the development and operation of a music promotion matrix account system
Design and optimize traffic funnels from public-domain exposure to private-domain destinations
Drive D2C product seeding and conversion across social platforms
Plan and execute small-budget paid promotion campaigns
Target potential audiences across J-Pop, K-Pop, and Western pop music fandoms

Required qualifications

Core audience of Western pop music, J-Pop, and K-Pop
Sustained engagement with the music industry ecosystem, fandom subcultures, and major industry charts
Independent music taste that extends beyond mainstream hits
Basic music deconstruction skills
Proficient in PS
Proficient in CapCut/Jianying
Basic shooting skills
Solid aesthetic sense for visual composition
Strong internet cultural fluency
Demonstrated creative content planning ability
Solid understanding of D2C products and D2C logic
English proficiency required

Nice to have

Proficiency in FCP / Premiere Pro
Proficiency in AI content generation tools (e.g., Midjourney, Jimeng, Suno, etc.)
Japanese or other additional languages
Has a personal music-focused social media account with an established following or proven viral content track record
Has successfully turned a routine post into a viral hit through comment-section engagement or secondary distribution
Has hands-on experience with AI-assisted content production

Benefits

Inclusive, collaborative and global community
Modern office environment
Investment in professional growth & development

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims to be a culturally and socially diverse society.