VP, Commerce - Catalog - The Orchard

The role

The VP, Catalog is an entrepreneurial leader responsible for the vision, structure, and revenue growth of the Global Catalog Division. This person will lead a specialized team to position existing repertoire for cultural resurgence and sustained global P&L growth.

What you will do

• Build and own the Global Catalog roadmap and operating protocols.
• Assume full accountability for the Catalog division's financial health and revenue targets.
• Develop and execute catalog strategies across multiple revenue pillars.
• Partner with Label Heads and Global Commerce Leads to architect proactive catalog strategies.
• Drive cross-functional alignment across commercial pillars including DSPs, Physical, D2C, Radio, YouTube Ad Sales and Brand Partnerships.
• Partner with Commerce, Marketing, and Relationship teams to identify culturally relevant moments for catalog growth.
• Partner with the Analytics team to embed data driven decision making.
• Leverage data, tools, automation, and predictive modeling to scale catalog optimization.
• Lead, mentor, and empower a specialized team.

Required qualifications

• 15+ years in digital commerce, marketing, or distribution.
• Significant background in project management and cross-functional global coordination.
• Track record of building departments, startups, or specialized business units from the ground up.
• Experience integrating teams into broader operating systems.
• Deep understanding of the intersection between all commerce channels and economic models.
• Advanced experience in P&L management and revenue modeling.
• Robust network of senior tier relationships across global commerce platforms and DSPs.
• Proven track record of shaping platform strategy and securing high impact positioning for repertoire.
• Strong intuitive sense for music culture, A&R narratives, and timing.

Benefits

• Healthcare coverage
• Life insurance
• Generous leave policies
• 401K + employer matching
• Winter recess
• Voluntary benefits
• Industry-leading mental health and fertility coverage
• Family resources
• Education financial assistance

About the company

The Orchard is a leading full-service music distribution company operating in 50+ markets worldwide. It partners with clients to provide full scale solutions across a variety of verticals.