Assistant Manager - Video Partnerships

The role

This person will drive the growth and monetization of the catalogue across YouTube, Meta, Snapchat and other video platforms. They will identify opportunities to extend the life of existing content through new video formats and content-led initiatives.

What you will do

• Own YouTube and video platform strategy for catalogue growth, driving views, engagement, audience and revenue.
• Identify high-potential catalogue tracks and create new opportunities through recreations, remixes, edits, Shorts, lyric videos and other formats.
• Build and manage a catalogue content pipeline, working with internal teams, creators and vendors from concept to execution.
• Manage video recreations and edits, ensuring quality, timely delivery and alignment with creative direction.
• Use platform analytics and dashboards to track performance, identify opportunities and provide actionable recommendations.
• Drive content discoverability and performance through packaging, thumbnails, metadata, playlists, publishing and platform best practices.
• Track music/video trends, creators and emerging formats to identify opportunities for Sony Music’s catalogue.
• Manage multiple projects and work cross-functionally to execute and scale catalogue growth initiatives.
• Manage and mentor team members.

Required qualifications

• 4–6 years of experience in digital content, YouTube, social media, music, or catalogue growth.
• Experience in YouTube, digital media, music, entertainment or content marketing.
• Strong hands-on knowledge of YouTube Studio and YouTube Analytics with the ability to interpret data and derive business insights.
• Strong understanding of YouTube and social media video formats, including Shorts and vertical content.
• Proven experience in channel growth, content strategy and digital audience development.
• Strong analytical and problem-solving skills, with proficiency in Excel/Google Sheets and reporting.
• Excellent communication, stakeholder management and cross-functional collaboration skills.
• Ability to independently own projects, manage teams/stakeholders and work in a fast-paced environment.
• Strong passion for music, entertainment, creators and digital content trends.

Benefits

• Join a vibrant global community
• Modern office environment
• Investment in professional growth and development
• Platform to champion positive change and contribute to social impact, diversity, equity and inclusion initiatives

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a workforce that is diverse and inclusive.