Coordinator, Marketing Operations

The role

This person will build, implement and improve processes, technology and data for the International Marketing team in South East Asia. They will provide planning, governance and insights to enable the team to focus on the creative process and deliver value to the region and artists.

What you will do

• Guide the marketing reporting strategy to ensure the team has timely, accurate and relevant data and insights.
• Lead the collation, reporting and tracking of data from DSPs and other platforms.
• Define relevant KPIs to track performance by DSP and other relevant platforms.
• Interrogate data to identify trends and propose actions to stakeholders.
• Lead post-campaign analysis to determine performance and actionable insights.
• Enhance campaign operations and marketing processes by standardising best practices and automating workflows.
• Participate in campaign planning including defining objectives, managing project plans, and defining success criteria.
• Coordinate workstreams and dependencies, track progress, and identify obstacles.
• Ensure marketing campaigns are executed according to the agreed plan and budget.
• Work with the marketing team and finance to define campaign budgets and manage day-to-day tracking of spend.

Required qualifications

• Experience in marketing operations, program coordination, business operations, executive support, or PMO.
• Well-versed of SEA markets music culture and it’s customer behaviours.
• Storytelling: Ability to build a solid narrative for the artist and translate that into marketing and fan engagement actions.
• Data Literacy: Ability to analyse the music market and relevant data and apply insights to make decisions.
• Ability to review assets against established ingest and metadata guidelines and processes.
• Project Management: Ability to plan and organise internal and external resources to deliver outcomes within quality, timeframe and budget.
• Digital literacy: Thorough understanding of how various technologies that drive music consumption work.
• Agility: Responds and adapts quickly to changes.
• Creativity: Ability to generate new and useful ideas and execute them through various media.
• Problem Solving: Has a can-do attitude and demonstrates resourcefulness and flexibility.
• Communication: Ability to articulate an idea or point of view succinctly, with clarity and confidence.
• Operational excellence: Ability to proactively determine opportunities for improvement and optimising processes and technology.

Nice to have

• Practical creative experience such as videography/filming and editing/photography/animation/design

Benefits

• Join a vibrant global community
• Modern office environment
• Investment in professional growth and development
• Platform to champion positive change and contribute to social impact, diversity, equity and inclusion initiatives

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a workforce that is diverse and inclusive.