Marketing Manager

The role

You will deliver custom digital marketing ideas and manage social media accounts for artists and the company. You will plan, develop, pitch, and execute marketing strategies to launch and develop artists throughout their product lifecycle.

What you will do

• Deliver creation, development, and execution of marketing strategies, packaging design, ad campaigns, and tour planning.
• Participate in creative planning to ensure consistent messaging for assigned projects.
• Develop and execute creative imaging for marketing campaigns.
• Oversee production of commercial and promotional products.
• Develop and implement digital marketing concepts and social media presence.
• Define marketing objectives, project plans, success criteria, and KPIs.
• Coordinate workstreams, track progress, and address obstacles.
• Ensure campaigns are executed according to plan and budget.
• Optimize frontline marketing domestic processes.
• Partner with artist management and internal teams.

Required qualifications

• Undergraduate degree required
• Minimum of 8-10 years experience working in content licensing, digital media, entertainment or technology companies
• Very good negotiator with strong business acumen, strategic thinking, and attention to detail
• Excellent problem-solving, analytical skills, creativity and efficiency
• Great verbal and written communications skills
• Interpersonal skills working across multiple cultures
• Experience in understanding and interpreting industry situations and translating this into actionable marketing strategies
• Strong understanding and ability to grow and train local workforces
• Confident public speaker with experience in pitching and presenting
• Fluent in both English and Mandarin

Nice to have

• international experience is a plus
• Passion for music, digital media and innovation is a (big) plus
• ideally with strong experience in moderating and running workshops

Benefits

• Inclusive, collaborative and global community
• Modern office environment
• Investment in professional growth and development

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a culturally and socially diverse workforce.