Senior Manager, Audience Intelligence

The role

The Senior Manager, Audience Intelligence leads Sony Music Canada's audience insights function. This person will transform audience, streaming, social, and commerce data into actionable insights to support artist development, release strategy, CRM initiatives, and fan monetization.

What you will do

• Collaborate with teams to provide real-time insights for artist signings, campaign planning, and optimization.
• Collect, analyze, and interpret audience data across streaming, physical sales, social media, paid media, CRM, and D2C channels.
• Conduct deep-dive analyses into audience behavior, demographics, psychographics, and engagement trends.
• Identify emerging audience opportunities and cultural trends.
• Manage product release forecasting and audience trend analysis.
• Deliver ad-hoc analysis to support business needs and process improvement.
• Lead audience measurement and performance reporting across the D2C ecosystem and CRM programs.
• Analyze customer behavior, conversion trends, retention, and purchase activity.
• Develop frameworks mapping audience pathways between engagement and commerce conversion.
• Build and evolve scalable dashboards, KPI scorecards, and reporting frameworks.

Required qualifications

• 5+ years of experience in analytics, digital marketing, audience insights, or performance reporting
• Experience with analytics and BI tools including Alteryx, Tableau, Power BI and Shopify analytics
• Experience with music and audience platforms including Luminate, Spotify for Artists, Apple Music For Artists, Amazon Music For Artists, YouTube Analytics and Chartmetric
• Strong analytical and quantitative skills with experience working across multiple datasets
• Strong communication skills
• Highly organized, detail-oriented, and collaborative

Nice to have

• experience in music, entertainment, media, or e-commerce
• Proficiency in analytical languages such as SQL and/or Python

Benefits

• Health and dental group insurance
• Life insurance
• Short and long-term disability plans
• Group RRSP pension program
• Tuition reimbursement
• Health and lifestyle benefit plan
• EAP program
• Time off over winter break

About the company

Sony Music Entertainment works in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. The company is a member of the Sony family of global companies.