Manager, Digital Marketing - Provident Entertainment

The role

You will lead the strategy, execution, and optimization of digital campaigns for assigned artist brands and projects. You will develop audience-first marketing strategies to drive fan engagement, music consumption, and growth across digital platforms.

What you will do

• Develop digital campaign strategies for artist brand growth and ROI
• Create strategic campaign documents, rollout plans, and content calendars
• Oversee social content, fan communications, websites, email, SMS, and paid advertising
• Lead paid media execution across GA4 and Meta Ads Manager
• Educate artists and teams on emerging digital platforms and trends
• Expand and deepen external partner relationships with media and influencers
• Partner with teams to create and distribute short-form content
• Contribute to short-form content post-production through editing
• Commission or run ad hoc reports for strategic planning
• Build vendor portfolio and negotiate rates and fees

Required qualifications

• 3 or more years of experience developing and implementing marketing strategy with a focus on digital marketing / social media
• Competency in deriving insight and action through digital space data analytics
• Video and image editing capabilities
• Proficiency with both Macs and PCs
• Ability to use common software packages and online/mobile applications
• Organizational skills including experience in project management
• Outstanding verbal communication and interpersonal skills
• Excellent written communication skills for marketing-savvy copy
• Ability to prioritize tasks under pressure and changing conditions
• Ability to learn new duties and adjust to new situations
• Ability to adapt behavior based on audience expectations
• A strong desire to support music and platforms of Christian music artists

Nice to have

• Experience in music, lifestyle or entertainment industry
• Bachelor degree in marketing, promotions, advertising or related field

Benefits

• Medical, dental, vision, life and disability coverage
• 401K + employer matching
• Company-paid identity theft protection
• Resources for pets, mental health and meditation
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers
• Programs for loved ones with developmental disabilities and neurodiversity
• Subsidized back-up child and elder care
• Reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in professional growth and development
• Time off for a winter recess

About the company

Sony Music Entertainment works in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. The company is a member of the Sony family of global companies.