Catalog Marketing Manager

The role

The Manager, Catalog Marketing will grow the SME T catalog to maximize revenue and market share in the Taiwan market. This role involves creating and delivering digital marketing campaigns for Mandopop catalog to connect with existing fans and new audiences.

What you will do

• Develop and deliver extensive reach campaigns around local catalog.
• Create campaigns celebrating artist milestones, album anniversaries, and birthdays.
• Create cultural and seasonal campaign ideas.
• Collaborate with frontline marketing teams to promote artist catalog around new releases.
• Identify new opportunities to leverage key calendar moments or festive seasons.
• Manage regular flow of campaigns to increase market share and revenue.
• Develop pitch presentations for all campaigns according to budget.
• Use streaming and market data to identify audience targets.
• Track and record all coverage for executed campaigns.
• Grow monthly listeners via optimizing performance on music streaming partners and different channels.

Required qualifications

• Strong track record of launching end-to-end artists and/or music-related marketing and communication campaigns in Taiwan.
• Experience in delivering quantifiable business outcomes through multiplatform and omnichannel marketing initiatives in the creative industries.
• Deep understanding of Taiwanese music culture, trend, consumer tastes, trends and behaviors.
• Demonstrable experience in crafting innovative campaigns grounded in data and tied to business objectives.
• Deep passion and knowledge of music, artists, technology.
• Strong understanding of how and where fans engage with songs, albums, playlists, and artists.
• Good understanding of the music industry and all areas of the music.
• Adept at interpreting and analysing large volumes of data to derive actionable business insights.
• Collaborative with a hunger to learn and experiment.
• Ability to think independently and create ideas that lead to positive change.
• Strong creative sensibilities.
• Well organized with exceptionally strong communications skills.

Nice to have

• Ability to ideate on and edit short-form content for social media is a plus.

Benefits

• Vibrant global community
• Modern office environment
• Investment in professional growth and development
• Platform to champion positive change and contribute to social impact, diversity, equity and inclusion initiatives

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a workforce that is diverse and inclusive.