Manager, Audience Development & Media Buying - Columbia

The role

The manager will own the planning and execution of paid digital ad campaigns for a roster of Columbia frontline artists. This role focuses on D2C growth, building fan communities, and using first party data in marketing.

What you will do

• Lead paid digital media strategy including planning, execution, and reporting.
• Focus on D2C tactics including conversion tracking across digital platforms.
• Plan out of home placements to complement IRL and digital activations.
• Ideate and integrate fan data acquisition initiatives into digital marketing plans.
• Brainstorm content ideas for bespoke advertising objectives.
• Synthesize campaign insights for senior management and artist teams.
• Own reporting templates and innovate tracking documentation.
• Learn existing tools to streamline digital media processes.
• Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.

Required qualifications

• At least 3-4 years of relevant Paid Media experience
• Hands on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager)
• Proficient in excel
• Extremely detail-oriented and organized
• Excellent written and verbal communication skills
• Creative and collaborative mindset
• Desire to work in a fast-paced environment
• Adaptive to change and ability to prioritize deadlines
• Social media & internet culture obsessed

Nice to have

• Experience with research tools, emerging and left of center social platforms

Benefits

• Medical, dental, vision, life & disability coverage
• 401K + employer matching
• Company-paid identity theft protection
• Resources for pets, mental health and meditation resources
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers
• Programs for loved ones with developmental disabilities and neurodiversity
• Subsidized back-up child and elder care
• Reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in professional growth and development
• Time off for a winter recess

About the company

Sony Music Entertainment works in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. It is a member of the Sony family of global companies.