Associate Director, Domestic Marketing

The role

You will lead marketing strategies to elevate Sony Music's domestic artist roster and drive audience growth. You will shape campaigns, develop strategic partnerships, and create fan experiences across the Middle East.

What you will do

• Develop and execute integrated marketing campaigns for domestic artists.
• Lead social media, content development, digital advertising, streaming marketing, and CRM initiatives.
• Build campaign timelines, content strategies, and activation plans.
• Deliver innovative marketing ideas to strengthen artist brands.
• Utilize data in decision making.
• Build artist strategy and brand for emerging artists.
• Partner with artist managers, touring teams, publicists, promoters, and brand partners.
• Collaborate with internal teams across A&R, Commercial, Sales, Creative Services, Finance, and Operations.
• Develop strategic partnerships with DSPs, brands, and media agencies.
• Monitor streaming, audience, and campaign performance to optimize effectiveness.

Required qualifications

• 8+ years of experience in music, entertainment, digital media, marketing, brand partnerships, or related industries.
• Strong knowledge of the Middle East media and entertainment landscape.
• Proven track record of developing and executing successful marketing campaigns.
• Deep understanding of digital marketing, social media platforms, streaming ecosystems, consumer behavior, and campaign analytics.
• Strong commercial acumen.
• Excellent communication, presentation, and relationship-building skills.
• Experience working across diverse cultures and teams.
• Well-versed in social media platforms and digital ecosystems across the Middle East and international markets.
• Fluent in English and Arabic.

Benefits

• Vibrant global community.
• Modern office environment.
• Investment in professional growth and development.
• Platform to champion positive change and contribute to social impact, diversity, equity and inclusion initiatives.

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a culturally and socially diverse workforce.