Sonymusicentertainment
Senior Marketing Manager - The Orchard
Africa, Nigeria, Lagos. Posted a month ago
The role
You will manage relationships with distributed music clients, labels, and management teams across Africa. You will design and execute multi-channel release marketing campaigns and drive client adoption of internal tech tools.
What you will do
- Manage end-to-end relationships with distributed music clients, labels, and management teams across Africa.
- Design, logistically execute, and measure multi-channel release marketing campaigns.
- Pitch and onboard high-potential labels, independent artists, and catalog owners.
- Partner with regional, international marketing, finance, legal, and video services teams.
- Identify and secure brand partnerships, event sponsorships, and co-marketing opportunities.
- Drive client adoption of internal tech suite and workstation analytics tools.
- Serve as an active local representative at music industry events, showcases, and conferences across Africa.
Required qualifications
- Minimum 5+ years of experience in digital marketing, product management, or account management within the African music industry (label, distribution, or DSP context).
- Deep operational understanding of digital supply chains, content management systems, digital metadata, and streaming algorithms across Afrobeats, Afro-R&B, Gospel, and emerging genres.
- Outstanding written and verbal communication in English.
- Strong skills in diplomatic stakeholder management and executive presentation.
- Established network of relationships across Brands, media outlets, talent managers, and independent label executives in Africa.
- Exceptional ability to multitask, prioritize tight delivery deadlines, and remain structured in a fast-moving release ecosystem.
- Willingness to work flexible hours (including evenings and weekends for shows and industry functions).
- Willingness to travel regionally/internationally as required.
Benefits
- Competitive compensation package.
- Comprehensive health and wellness benefits.
- Dynamic, international work environment with career growth opportunities.
- Direct exposure to global music distribution and marketing strategies.
About the company
The Orchard is a leading music distribution company operating in over 45 markets worldwide. It works with independent artists, record labels, and content creators to power growth through technology, global sales and marketing networks, and video services.