Junior Manager, Music Content & Marketing - Liquid State

The role

This hybrid role involves leading the planning and execution of commercial music release projects. You will manage end-to-end core music projects from early-stage planning and A&R to full campaign rollout.

What you will do

• Conduct competitive research on music genres, streaming platforms and user consumption behaviours.
• Propose and pitch new content projects based on data insights and market trends.
• Scout songwriters, producers and artists for projects.
• Oversee quality control of mixes, masters and final deliverables.
• Identify commercially valuable music content aligned with market trends.
• Formulate release strategies and marketing plans.
• Oversee timelines, deliverables and budget control for all content projects.
• Coordinate cross-functional teams and resources.
• Manage copyright licensing and compliance clearance for co-produced content.
• Track core KPIs including streaming volumes, revenue and ROI.

Required qualifications

• Bachelor's degree or above
• 3-5 years of working experience in the music industry
• Proven full-cycle song promotion experience from zero to one
• Proficient in the complete music production workflow and marketing logic
• Dual A&R and marketing capabilities
• Capable of independently managing end-to-end music projects with a track record of successful hit song releases
• Familiar with promotion logics and algorithm mechanisms of mainstream music and short-video platforms including QQ Music, NetEase Cloud Music, Douyin, Kuaishou and Bilibili
• Excellent content planning acumen
• Able to manage multiple projects simultaneously
• Outstanding time management and cross-department communication and coordination skills
• Resilient and able to thrive under heavy work pressure

Nice to have

• Strong English proficiency
• Established personal network of artists, producers and songwriters
• In-depth professional insight into specific music genres especially electronic dance music (e.g., hip-hop, folk, pop)
• Previous employment experience at record labels, hit-song indie labels or content studios of music streaming platforms
• Show/Performance industry experiences/resources

Benefits

• Inclusive, collaborative and global community
• Modern office environment
• Investment in professional growth and development

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a workforce that is diverse and inclusive.