Audience Development Executive

The role

The Audience Development Executive grows and deepens the audience for Sony Music's C-POP and J-POP repertoire across Taiwan, Hong Kong and Southeast Asia. You will set audience strategy, coordinate regional rollouts, and turn streaming, social and first-party data into actionable decisions.

What you will do

• Develop and deliver audience development plans for C-POP and J-POP artists, releases and catalogue.
• Segment and size audiences by market to shape campaign priorities and budget recommendations.
• Build the discovery-to-superfan funnel for each project.
• Own the audience narrative for both repertoires in regional planning sessions.
• Work with digital service partners on pitching, editorial support and on-platform programming.
• Drive playlist strategy across owned, editorial and algorithmic surfaces.
• Partner with digital marketing and media buying teams to align paid targeting with organic strategy.
• Monitor the creator and short-form ecosystem to amplify trending tracks.
• Grow first-party data capture across campaigns.
• Act as the regional coordination point for C-POP and J-POP releases and activities.

Required qualifications

• 2+ years' experience in audience development, digital marketing, streaming or artist marketing at a label, DSP, artist management company or comparable media business.
• Demonstrable track record of growing an artist, catalogue or content audience.
• Strong working knowledge of the streaming landscape across Greater China and Southeast Asia.
• Genuine fluency in C-POP and J-POP artists, fandoms, platforms and audience behaviour.
• Comfortable with data including streaming, social and first-party data.
• Fluent in Mandarin (Traditional Chinese) and English.
• Strong coordination skills across multiple markets, time zones and stakeholders.
• Ability to articulate an idea or point of view succinctly.
• Ability to respond and adapt quickly to change.
• A thorough understanding of lifestyle and cultural trends across Greater China and Southeast Asia.

Nice to have

• Experience with first-party data capture, CRM or direct-to-consumer fan initiatives is a strong advantage.
• Japanese is a strong advantage given the J-POP scope.

Benefits

• Vibrant global community
• Modern office environment
• Investment in professional growth and development
• Platform to champion positive change and contribute to social impact, diversity, equity and inclusion initiatives

About the company

Sony Music is an equal opportunity employer that supports workforce diversity and aims for a workforce that is diverse and inclusive.