Manager - Retail Marketing & DSP Relations

The role

This role leads retail marketing strategy and cultivates high-level relationships with DSPs. You will translate data-driven insights into marketing plans to drive growth and market influence for artists and labels across India and global platforms.

What you will do

• Find opportunities with DSPs to activate catalogue and frontline through partnerships, IPs, and activations.
• Ensure artists are featured on key DSP social channels.
• Prepare monthly plans with the data team to ensure product placement across key DSPs globally.
• Create monthly or quarterly plans to map DSP platform updates and new offerings.
• Ensure monthly meeting cadences with key DSPs to maintain and strengthen relationships.
• Work with the Head of Marketing and Head of label management to identify cultural and pop trends.
• Work with the Global office on growth and performance marketing using inhouse paid media teams.
• Coordinate with regional market leads to identify export opportunities and local opportunities for international artists.

Required qualifications

• 5-7 years of experience in digital marketing.
• Minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP.
• Proven track record of launching and managing music campaigns resulting in stream or playlist growth.
• Experience working within a label, artist management or distribution system managing releases, projects or relationships.
• Deep understanding of pitching tools, editorial workflows, algorithmic levers, and promotional opportunities across all major DSPs.
• Strong analytical skills to interpret streaming data and performance insights.
• Knowledge of social marketing, online video platforms, digital advertising, and online promotional outlets.
• High level of awareness and passion for local independent labels and artists.
• Excellent communication and interpersonal skills.
• Ability to work proactively and autonomously.

Nice to have

• Established relationships with key contacts at major DSP is a significant advantage.

Benefits

• Vibrant global community
• Modern office environment
• Investment in professional growth and development
• Platform to contribute to social impact, diversity, equity and inclusion initiatives

About the company

The Orchard is a leading full-service music distribution company operating in 50+ markets worldwide. It specializes in being Artist focused, blending industry expertise and technology to provide digital and physical solutions.