Marketing Manager - Frontline & Artist Development

The role

You will lead marketing-led development and growth for new, emerging, and established frontline artists. You will develop and execute integrated marketing strategies, manage budgets, and drive fan engagement through digital and D2C channels.

What you will do

• Lead marketing-led development and growth of frontline artists.
• Develop artist positioning, brand identity, and audience strategy.
• Partner with A&R on sonic positioning and visual identity.
• Identify opportunities for artist relevance and fan engagement.
• Lead end-to-end marketing strategy and execution for assigned artists and releases.
• Develop integrated marketing plans covering digital, social media, and content.
• Analyze roster performance for regional and international growth potential.
• Develop and execute D2C strategies to deepen artist and fan relationships.
• Manage marketing projects, timelines, budgets, and deliverables.
• Manage external agencies, production partners, and vendors.

Required qualifications

• Genuine passion for music, particularly local Filipino artists and OPM tracks.
• Deep understanding of local Gen Z pop culture.
• Proven experience (2+ years) in marketing.
• Excellent knowledge of social media platforms, content marketing, and digital advertising tools.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Analytical mindset comfortable with data.

Nice to have

• Experience within the digital/streaming/entertainment landscape.
• Familiarity with digital platforms, in particular TikTok, Meta, and YouTube.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Vibrant global community.
• Modern office environment.
• Investment in professional growth and development.
• Platform to contribute to social impact, diversity, equity and inclusion initiatives.

About the company

Sony Music Entertainment is one of the leading record labels in the world and Philippines, dedicated to promoting and supporting both international and local artists and music.