Director, Digital Retail Partnership and Marketing- The Orchard

The role

The Director, Digital Retail Partnership and Marketing leads the Greater China marketing strategy to amplify client reach. This role oversees end-to-end marketing campaigns and manages the YouTube ecosystem to boost exposure and monetization.

What you will do

• Lead the Digital Sales and Marketing team to execute multi-channel marketing campaigns.
• Collaborate with record labels to align marketing with release timelines and revenue goals.
• Direct audience segmentation, playlist pitching, and influencer outreach.
• Drive the development and maximize revenue for the YouTube business.
• Oversee channel management, metadata optimization, custom thumbnails, and video SEO.
• Leverage YouTube Analytics to expand subscriber bases and create content strategies.
• Position the distribution platform as an industry-leading service provider.
• Build and maintain relationships with partners at major DSPs.
• Define KPIs and deliver regular reports to track and optimize campaign performance.

Required qualifications

• 8+ years of progressive marketing experience in the music industry (Music Distributor, Record Label, or Music Tech).
• Proven track record of managing high-volume YouTube channels, Content ID strategy, and YouTube monetization within the music space.
• Extensive experience in digital space including music retail, analytics, social media and digital music distribution.
• Proven experience to manage a team of skilled and driven individuals.
• Highly advanced organizational skills with the ability to multi-task and prioritize tight deadlines.
• Excellent oral and written communication skills in both English and Chinese.

Benefits

• Vibrant global community.
• Modern office environment.
• Investment in professional growth and development.
• Platform to contribute to social impact, diversity, equity and inclusion initiatives.

About the company

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide. It partners with clients to provide full scale solutions across a variety of verticals.