Specialist, Audience Development & Media Buying – Columbia

The role

The specialist will ideate and execute campaigns to build fan communities using first-party data. They will also plan and execute paid digital ad campaigns for upcoming releases under the supervision of the department head.

What you will do

• Ideate and integrate fan data initiatives into digital marketing plans.
• Support paid digital media strategy including planning, execution, and reporting.
• Help brainstorm content ideas for bespoke advertising objectives.
• Synthesize campaign insights for senior management and artist teams.
• Own reporting templates and innovate tracking documentation.
• Learn existing tools to streamline digital media processes.
• Coordinate billing reconciliation and invoice fulfillment for digital advertising partners.

Required qualifications

• Hands-on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager)
• Proficient in Excel
• Extremely detail-oriented and organized
• Excellent written and verbal communication skills
• Creative and collaborative mindset
• Desire to work in a fast-paced environment
• Adaptive to change and able to prioritize deadlines
• Social media & internet culture obsessed

Nice to have

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field
• At least one year of relevant Paid Media experience

Benefits

• Medical, dental, vision, life & disability coverage
• 401K + employer matching
• Company-paid identity theft protection
• Resources for pets, mental health and meditation resources
• Industry-leading fertility coverage
• Fully paid leave for childbirth or bonding
• Fully paid leave for caregivers
• Programs for loved ones with developmental disabilities and neurodiversity
• Subsidized back-up child and elder care
• Reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in professional growth and development
• Time off for a winter recess

About the company

Sony Music Entertainment works in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. They are a member of the Sony family of global companies.