Director, Audience Development & Digital Marketing (Parental leave 12 Months FTC)

The role

You will grow audience data and drive engagement by running CRM strategies and engaging fanbases for new releases and catalogue titles. You will lead the development and execution of strategies to grow artists' first-party fan audiences across email and SMS.

What you will do

• Lead the day-to-day development and execution of strategies to grow artists' first-party fan audiences across email and SMS
• Serve as the main point of contact for CRM and audience development in the UK office
• Develop scalable acquisition frameworks and benchmarks
• Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types
• Build case studies and best-practice guidance
• Help Marketing Strategists with executing creative and innovative marketing campaigns
• Work with the Paid Media team to deploy digital advertising campaigns across Meta, TikTok, Google, Snapchat and Spotify
• Seek out opportunities for artist and label development through internal resources and external tools
• Work with multiple departments to bring innovative marketing activations to life
• Foster fan community relationships to amplify campaign reach

Required qualifications

• Minimum of 5 years of audience development, digital marketing, fan acquisition, growth marketing or related experience in the music industry or a similar field
• Proven track record of successful campaign development, audience growth and execution
• Passionate about the music business and have a desire to build a career in the industry
• In-depth understanding of social media platforms and the current platform trends and updates required
• An understanding of digital service provider platforms and how they can be used in digital marketing campaigns
• A strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics
• Excellent verbal and written communication skills
• Strong project management skills
• Highly organized professional that pays close attention to the details with the ability to multitask and prioritize to tight deadlines

Nice to have

• Basic Photoshop, HTML and video editing software experience
• Familiarity with Google Suite and project management software

Benefits

• Modern office environment
• Investment in your professional growth and development
• Platform to contribute to social impact, diversity, equity and inclusion initiatives
• Private medical cover
• Generous pension scheme
• Life assurance
• Income protection
• Music industry perks
• Time off over winter break

Before you apply

• Applicants must be at least 18 years of age
• You will need to agree to the privacy policy before submitting information

About the company

The Orchard is part of Sony Music Entertainment. Sony Music's aim is that its workforce is diverse and inclusive.